Someone contacted me recently with the following question: "I am thinking of buying this programme and just wondered how easy it is to follow, would you reccommend it. I currently exercise quite alot anyway so that isnt the problem, what is the diet like?"

My answer:

1. What is the diet like?
BFFM is not a diet, it is a lifestyle change. The ebook provides you with extensive information about nutrition and its effects on body fat. Armed with this information you can then decide what you eat, how much you eat and how often you eat, all tailored to your body mass, your fat reduction goals, your metabolic type and your activity levels. That's one of the things that make it sustainable compared, say, to eating cabbage soup for the rest of your life.

2. I currently exercise quite alot anyway so that isnt the problem.
That's good. You might possibly still get some value from the book, though, as some types of exercise will be more conducive to fat reduction than others.

3. ... just wondered how easy it is to follow ...
The book itself is well written and easy to read. But to read it thouroughly and to put it into practice is going to take more effort, time and thought than just adopting an off-the-shelf diet. Nothing worthwhile achieving is ever easy. Having said that, it's not that hard either. The goal setting chapter has some good suggestions that really help you to establish new habits.