The Sunday Times reports this week that increasing numbers of men are resorting to cosmetic surgery to reduce their man breasts. Apparently the number of operations nearly doubled in 2006 to around 4,000.

Now I don't suffer from this affliction, but I think I'd have to have some pretty major body image concerns before I would be willing to go under the knife for something like that. Any form of surgery has its risks.

The consultant plastic surgeon that they interviewed added "This technique is not appropriate for the obese. It should be reserved for very specific areas of fat in an otherwise fit person". So, there's your answer, the first port of call should be an attempt to lose these items through improved nutrition and exercise, just as offered in Burn the Fat, Feed the Muscle. Man boobs are just surplus fat, so you should be able to lose them in the same way as I am shedding my spare tyre. Plus you'll get all the other health benefits that come with the programme and avoid the costs of the surgery.