This ad is my pet hate at the moment. You've got this supposed teenager who actually looks about 29 trying to show his middle-aged Dad all this technology stuff and then thrilling him with a Gillette Fusion razor for Christmas. Now most middle-aged men that I know are gadget freaks would rather chew their own arm off than admit that the younger generation had anything to teach them about technology. Mind you, judging by the expression on this particular Dad's face it looks as though he might have had his intelligence blunted by a frontal lobotomy earlier in life, so maybe that explains it.
As for the product itself, I'd have thought that it's obvious that the more blades you add to a razor the more cumbersome it gets and the harder to get a good shave in all those nooks and crannies. What do they do to get around this? Add a sixth blade, of course! A triumph of marketing over common sense.
Personally I find I get a quite adequate shave with a two-blade razor. At least I do when I've taken a Stanley knife to that ridiculous lubricating strip that swells up and stops the blades getting into contact with your face.
Rant over!





Comments (4)
And I thought it was just me . This is more irritating than any shaving rash I have ever encountered. Where do these guys come from who write this stuff? Not this world I am sure, There must be a parallel fusion universe where its acceptable to thank dad for putting you through your formative years - and college- with a disposable razor.
When was last time you stood smiling in happy appreciation as Dad Shaved?
The new Gillete Delusion. Doh !
Posted by Stezzeau | December 12, 2006 10:26 PM
No, it's not just you. I have only seen this twice, and it gets worse. I thought we had laws against this kind of ageist stereotyping now. I have complained to the advertising standards, lets see what they make of it. It makes you wonder how the meeting went, when it was first presented to Gillette. A bunch of guys all sitting there thinking " yeah, that's great, just the message we need to be getting out" What a compleat wunch of bankers!!!!!
Posted by nickk | December 14, 2006 10:31 AM
I find that advert hillarious, is it available on the net anywhere?
also who stole the dads top lip?
Posted by steven slevin | January 13, 2007 7:13 PM
who is the blonde girl ? Thats what i'd like to know!!!
Posted by Freddy | June 27, 2007 5:15 AM